Writing a Pitch Sheet for a Successful Web Series

Posted on: by Michael Tringe

So you’ve been dreaming about creating a successful web series for awhile now, haven’t you? With a bit of hard work, you finally took that idea that’s been nagging you for the past few months and transformed it into a polished, finished script. You’ve sacrificed some sleep in the process, pulled out some hair and maybe drank a bit too much coffee, but it’s done. Congratulations. You’ve made it further than many, who sadly get lost in the writing process and give up before they see the finish line.

It’s time to continue the process and ensure that all of your hard work wasn’t done in vain. Let’s move onto the next step of making a web series— writing out a one sheet or, more specifically, a “pitch sheet.” Like the name suggests, this is a calling card. It’s a one page summary of everything that somebody needs to know about your shiny, new script. Ultimately, it’s used as a pitch to sell your show. Without a good pitch sheet, you won’t get funding to make or distribute your web series. So make your one sheet count! No grammar mistakes, and please, for the love of God, don’t use the wrong “you’re.” It’s time to convince others that you truly have a successful web series in the making!

Let’s outline what to cover in your one sheet. The following is a list of 8 topics that you should include in your pitch:

1. What is your genre? Is it a drama? Comedy? Sci-Fi? Thriller?
2. Is your content serial or stand alone? In other words, is your story continuous? Do audiences need to follow each episode to know what’s going on? If so, your story is part of a serial story. If an audience can tune into one episode midway through the season, and it has it’s own story that does not need any exposition, then your web series is stand alone.
3. If you could relate your web series to a current TV show, which would it be? This is important because the people you’ll be pitching too may not be creators. You want them to understand the tone and idea of your show right away.
4. What is your log line? Your log line should be a 1-2 sentence summary of your story.
5. Summarize your show in 1 paragraph.
6. Who is your audience? What is the demographic? What is their age, ethnicity, sex, or geographical location? Remember, the web is a different playground than traditional media. You can be as specific is possible. Advertisers want to know that your web series can target a niche.
7. Provide a list of selling points. Why should your show be funded? What makes it unique or different?
8. What is your contact information? Do you have a brief bio? Nobody can contact you if they don’t know who you are!

We understand that this step in making a web series can be intimidating. A lot is riding on your pitch sheet, and it’s important that you come across as marketable and professional. That being said, don’t stress out too much. Remember, you’ve already done the work. You have a successful web series in script form. Now, you have the chance to showcase that to others! Good luck!

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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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