Crowdfunding is more crowded. It’s more challenging in the new landscape of celebs and fluff projects, as more people are trying to do it. But there’s a silver lining to all this hoopla, and there’s two simple crowdfunding tips you need to stand out.
It may sound like a no-brainer, but the foundational crowdfunding tips for the new crowdfunding landscape are high “Quality” and a project that’s in “Demand.” The good news is that more people are “crowdfunding aware” and celebrities have brought credibility to crowdfunding platforms. So you need to leverage these two factors by standing out. If your campaign has a better quality product that people actually want, and is well prepared with great content to educate your audience about your product, you are on the right track to reaching your goal.
Here are some questions to answer to make sure you’re hitting the quality and demand level now expected by anyone who pledges to a crowdfunding campaign outside of your immediate circle:
1. Do Your Homework. Who is your audience? Make sure that what you’re offering is something they might care about? Is this something they’ve seen before, or is totally new and interesting?
2. Make It Great. When you put out your trailer or images or any creative assets that will help people imagine the product you’re asking for money to help create, is it as good as you can make it with the resources that you have? If people see you can do a lot with a little, they’re even more likely to believe you can fulfill your campaign promise.
If you don’t have time to watch the video and just want to read the article, here’s what Justin had to say in his own words:
“Today I’m going to tell you about how the landscape has changed. I think if you add these notes you’ll get some great insights on how to run a Kickstarter campaign or how to run a Indiegogo campaign or other crowdfunding campaigns. First off, there’s a lot more brand recognition of crowdfunding in the marketplace. My dad, my grandmother, knows what Kickstarter, or what Indiegogo is.
So when you ask people to help you with your Kickstarter campaign or Indiegogo campaign, you don’t have as much explaining to do. Another thing is more people have accounts registered on Kickstarter and Indiegogo. And somebody who has pledged before, may not have to fill out their credit card information again. So it’s a faster process for them to get involved with your campaign, press the buy button, and check out.
Another thing which I talk about more in the Indiegogo vs Kickstarter lesson is that Kickstarter and Indiegogo are on a more level playing field. Before Kickstarter had a bigger brand name, and now I think they’re both pretty well known. So if you ask somebody about Kickstarter or Indigogo, most people know now what you’re talking about. Celebrity involvement has become a major player in the crowdfunding industry: the strengths are, that’s bringing more press to the crowdfunding world, which means more people know what it is.
On the other hand, it means you need to increase the level of quality of your work. Your work is going to be able to stand hand in hand with Zach Braff and Veronica Mars and James Franco. And of course with great digital equipment, you can. The competition has changed big time. There are a lot more projects on Kickstarter and Indiegogo, which means it’s a lot harder for you to stand out, and a lot harder for you to get noticed. And there are certain things that you can do to really stand out. For one thing, it’s really making sure that your idea is special. You need to make sure that your product is something that people “gotta have” – and if that happens, it could be one of those products that people just keeping buying and buying, and notice, just because they are shoppers. It’s rare that happens, but it’s really up to you to make it happen. So something like the 3-D Doodler pen where you can actually draw in space, that’s something that people feel like they “gotta have” and people bought in on Kickstarter because they saw it was popular.
But something that’s just a “movie” or a “web series” that sounds like it’s entertaining, but seems to be the same as everything else — it really has to stand out, and it’s really something that people “gotta have.” Another thing is that everyone is now reaching out to press to get noticed. So journalists are getting hundreds if not thousands of crowdfunding campaigns, and when they do write about it, they’re only going to write about the best of the best. So if your quality shows and you’re able to make it special and leverage an audience better than everyone else, you’re going to stand out and make a great campaign.”
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