Think of your crowdfunding campaign like how you would go about a college or job application. You want to prove to everyone else that your project is the best of the best – that it’s the one that they should put their hard-earned money into. How do you do that, you may ask? These three steps will set you off in the right direction and help you develop your plan from the get-go:
1) What actually makes your project different? The first thing you need to figure out when crowdfunding for business is why yours is better than other projects. Does it solve a problem that nobody else’s project has? Does it do so in a different, unique way? Once you decide your project’s niche angle, work it with all of your heart because your passion will show through and convince those whom you want to convince.
2) Determine your crowdfunding strategy. Outside of the project itself, crowdfunding for business requires a creative, adaptive strategy. One decision that can make or break a campaign is whether or not you think you should use a crowdfunding platform like GoFundMe, Kickstarter, and Indiegogo. Each has their own pros and cons, so do some research to figure out which would serve you best. On the other hand, you don’t have to use a platform at all. If you think that simply using your social network to generate the funds will be successful, follow your heart because nobody knows your project more than you do.
3) Keep it simple and sexy. Nothing is more of a turn off than a sloppy looking presentation. There is no quicker way to kill your crowdfunding for business efforts. If you were investing your own money into someone else’s project, would you rather spend it where time was taken to show you it’s worth? Or would you throw it to someone who may now follow through with his or her plan in the first place?
Each crowdfunding campaign will be different depending on what you’re marketing and whom you’re marketing it to. There is a lot of possibility out there. Don’t waste it trying to follow a cookie-cutter campaign design.
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