Marketing Strategy with Video on Free Platforms: Avoiding Annoying

Posted on: by Michael Tringe

Do you need to spend money to get people to watch your video content? Not in forums. So what is this mythical thing called *forum* and where do I find one or many of them?

And how to engage with your peers in a way that’s not constantly annoying?  Our marketing teacher Brian Rodda gets into the nitty gritty of forum manners and free cross-promotion, and how to really get help from others by helping them too.  And by sharing your content with people who want to help you, you’re on your way to growing your online presence organically to set the foundation for bigger growth.

    Watch Brian’s Full Course on Video Marketing

Let’s start with forums: these are really just online places where people who have something in common talk: Facebook groups you’re already in or would like to be in, LinkedIn groups you may not be in, and even Google Plus communities. Let’s start there. Now which ones? Search for forums or communities with key words that make sense for you, read what’s going on as well as any “rules” that are posted, join when open, and start interacting before you post (give yourself some time to get to know people, a few days at least) otherwise, you’ll be indexed as a spammer in most people’s minds. In a nutshell, free is great, but it’s a two way street. In order to interact with others have them care about who you are and what you’re doing, you have to do the same thing: surprise! You have the opportunity to listen, like, and comment on other people’s postings.  Share, and chances are they’ll want to do the same for you. Learn how to efficiently and effectively spend your time if you don’t have a big marketing budget, and this will help you define your marketing strategy when the time comes to post your video on free platforms that make the most sense for you.

Here’s what Brian has to say if you don’t have time to watch the full video.

“I want to share some ideas about using free platforms to grow your audience. You don’t need a lot of money to grow your fanbase. You don’t need to advertise, you don’t need to buy banner ads or run a Facebook ad campaign, although those things have value as well, there are many things you can do to start getting people to know about who you are. In the course, I talk about distinguishing the difference between your fanbase and your peer group. And what I recommend doing to engage with your peer group in a really sophisticated way is engaging in forums. Go where your peer group is engaging. And not just going there to share your content, and talking about yourself, but really going there to add value. One of the ways you’re going to get people to come over to your side and actually care is if you’re adding value to the universe. It sounds cheesy, a little, but there is something to be said about paying it forward. Because online video is still the wild west in many ways, people are always looking for the best ways they can employ to grow their fanbase, to get people to discover their content. And specifically, you also need your peers to know about you.”

“When you are engaging in your peer group specifically, don’t just go in there and start blasting content everywhere, and blasting your videos, get to know them, share links, images, other videos, that would help the whole community at large grow to the next level. That way your peer group starts to think of you as an influencer, as a maven, a person they can trust, and an expert. They’re going to go do you as the source of information, and you become much more likely to be somebody that they want to engage with, and chances are they are going to be much more likely to share their content to their wall or retweet your tweets, engage with you on Instagram or other places, because they know that you are a good person, and that’s really important, because you need to establish that credibility and trust. You can discuss about the whole space in general rather than just yourself. Post in forums, engage with your peer group, and do it in a way where you’re adding value to the conversation, so people will be much more likely to share your content when your show is ready to post and put online.”

    Watch Brian’s Full Course on Video Marketing
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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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