3-5: How to Message People (CKC)

Posted on: by Michael Tringe

To do!  Identify your campaign milestones and highlight them in your messaging.

Key Points:

– Use your call to action in your messaging: ” say what your project is in one sentence, and pledge and spread the word”

– Give a heartfelt meaning with your call to action and visualize it as much as possible

– Reaching out to the media

– Choose the people with the largest following and reach out to them

– Say something when you have something meaningful to say: (Milestones, Once a week – or how often do you want to be reached? Know how often your audience wants to be reached, Make sure there is value in the content you’re sharing)

– Make sure your Kickstarter link is actually in your page

– Consider linking your website domain name to your Kickstarter page


Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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