3-2: Write Efficiently (SF)

Posted on: by Michael Tringe

Key Points

Storytelling for the Web

  • Since viewers can click away at anytime, it’s important to keep your story moving at all times. Make sure the action is tight and the dialogue is snappy
  • Cut unnecessary dialogue if a character intention can be communicated with a look or an action
  • Get rid of anything that’s excessive or “pure exposition” telling the viewers exactly what’s going on
  • Cut down your descriptions to only the things that are absolutely necessary to see on screen
  • Look out for redundancies, and get rid of anything you’re showing twice
  • Keep viewers engaged by ending early – better to have them wanting more than getting bored


Cut out an extra dialogue, description, or action that doesn’t keep the story moving forward.

Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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