Kickstarter helps you turn your ideas into a reality. But even with great ideas, why do some campaigns succeed and some fail?
Our teacher Justin Massion ran one of the top ten Kickstarter campaigns, exceeding their goal of $75,000 to reach $220,000 with 3,000 backers to fund an independent sci-fi feature film written by an original writer from Star Trek. Cool idea, right?! With a credible and exciting idea, there is a science to reaching your Kickstarter goal. To succeed, you’ll need to track your campaign, make sure your page is well designed, and have a clear plan for activating (and not annoying) a broad social media network. You’ll also need to reach out to bloggers who share a real passion for your idea who can organically appreciate and share it. But first you need to effectively communicate that vision both visually and in your messaging. So where should you start?
Check out Justin’s latest lab here to learn more about how you can meet your Kickstarter goal effectively.
For the complete Kickstarter Action Plan with a step by step toolkit, Justin’s full course is available here:
In addition to setting up a specific campaign calendar with your messaging channels and creative content, you’ll want to consistently use a call to action as a way of asking politely, directly, and with some pizazz for others to pledge and share. In order for you to reach the goal, you’ll need to reach beyond your own network to traditional local PR outlets that are accessible like local TV stations, organizational newsletters, and even related events where you could make an appearance with a team on the ground to help you really spread the word. Getting others in early is important too to make sure you have people lined up to pledge before you start so you can create momentum around your campaign — people are more likely to give, logically, if it looks like you have a shot of achieving your goal. With that said, you should set your goal realistically at its minimum, instilling confidence for both your own campaign team and in the minds of others that you could reach it.
Justin’s top tips to reach your Kickstarter goal:
1. Page Design – Visually tell your story as they scroll down the page. (go at it with the mindset that you want your graphic story section to look better then any other project you’ve seen on kickstarter)
2. Blog Outreach – identify 500-2500+ Blogs to send a press kit to. Including a graphical 1-sheet + Press Release. Make sure you have someone who can handle the communications with bloggers & appointment setting for you. * THIS IS THE KEY
3. Video – You know what to do: just be sure to show your product within the 1st 30 seconds. Nothing is worse than a video where you have to wait to know what it’s about.
4. Your Call to Action: Pledge & SPREAD THE WORD. Getting your fans to spread the word can be even more important than just their pledge.
5. Social Media – Build and be prepared to activate your social following. Line-up others with big followings to spread the word for you as well.
6. Traditional PR – Radio, TV, Print -Someone good at all kinds of outreach and Booking.
7. Internet Marketing: Facebook Ad budget can be very helpful
8. Day 1 MOMENTUM: Dont start until you’ve identified 50 to 100 people who will buy on day 1. If possible, launch once you know you can attain around 100% of your goal on day 1.
9. Goal Setting: Always do the minimum amount to finish your project, plus the cost of manufacturing & shipping your rewards. It does you know good to set a higher goal than you need. I believe that if you hit $100K, you’ll hit it regardless of asking for $10K or $100K, so, set your goal as low as feasible in-order to ensure you keep the money and can honestly provide the rewards.
10. Research your fanny off… See what you like and dislike about every campaign on Kickstarter. Currently running, past successes, past failures, etc. Really study their rewards and page designs. Google them to see who wrote about them, and Kicktraq”is a fantastic link to study the analytics of any kickstarter campaign.
Want more personal help to reach your Kickstarter or Indiegogo campaign goal? Get a customized campaign strategy for your own campaign and ask questions directly to our teacher Justin by ordering a 1-on-1 consultation.