Inspired by Thoughtfulness, Growth by Focus – Steve Pomerantz of Bertly

Posted on: by Michael Tringe

What is the story of your idea, and how does your story connect to the story and growth of your project or company? Steve Pomerantz is the founder of Bertly, a business gift curation service, and past co-founder of, a loan management tool that attacked the problem of $1.4B of student debt. He shares why he launched Bertly and how he helped launch at the first JuiceUp event in LA at HubLA– where entrepreneur friends share both their personal stories and key growth insights to educate and inspire each other.

According to just his bio, Steve Pomerantz is a serial entrepreneur and a recovering management consultant and film finance executive. He is the founder and CEO of Bertly, a curation service that makes it easy to find and send great business gifts. Previously, Steve co-founded, an online financial tool that helps student loan borrowers track and manage over $1.4 billion of student debt.

He has also been an independent consultant to Maker Studios, a Consulting Partner at MediaLink LLC, Portfolio Manager at independent film finance fund Global Media Finance and Sr. Analyst, M&A/Corp Dev at Media Rights Capital. Steve graduated from Northwestern in 2005 with a degree in Philosophy, and started his professional career at L.E.K. Consulting.

But beyond his bio, the story of Bertly is backed by a powerful mission– to help people be more easily thoughtful of others. Steve happens to be one of the most thoughtful guys I know – and so this doesn’t surprise me, and I’m excited to see where he takes it.

When I asked Steve what was the one thing he does to help his business be successful or grow quickly – he shared something so simple, but powerful – as most of us don’t do it. Waking up – planning your day deliberately in the first 15 minutes, and then making a prioritized list of the things you need to do to move the needle. Often we overlook management and operations of our team or ourselves as being the thing that we need to help us grow, but in fact – these elements are foundational to our success.

RSVP for our next JuiceUp HERE

Our next JuiceUp will be with Steve Gatena: Founder, Chairman, and CEO of REP Interactive. In 2014, REP Interactive was nominated for Boutique Agency of the Year by ThinkLA and in 2013 and nominated by Mashable for Mashies Best New Marketing Agency. Recently, Steve was named #8 on FORBES Magazine’s list of Famous Multi-Generational Entrepreneurs.

As the CEO of REP Interactive, Steve has won nearly one hundred awards for his work in video marketing and communication for brands like Coldwell Banker, the Los Angeles Dodgers, and Marriott Hotels. REP Interactive has also won Telly Awards, W3 Awards, and Communicator Awards for its pro-bono work with the Girl Scouts of America, Big Brothers Big Sisters, and the Los Angeles Fire Department. VideoFort, Hollywood’s largest stock footage manufacturer, is a subsidiary of REP Interactive and was founded by Steve Gatena and Alan Purwin. VideoFort specializes in nature, travel, and aerial footage. VideoFort content has been featured in blockbuster movies like Transformers, award-winning TV shows such as Discovery Planet Earth, and major broadcast television commercials.

In college, Gatena played football for the University of Southern California (USC), where he won the 2009 Rose Bowl Championship and earned his Master’s Degree. He also holds an Honorable Discharge from the United States Air Force Academy. Fun fact about Steve – he started REP Interactive as a homework assignment at USC, where he created the first ever “viral video” for the real estate industry, generating more than twenty million dollars in sales.

Power lunch sessions are staples at innovation centers and accelerators around the country. CreatorUp and Hub LA’s JuiceUP is freshening that up with an inspiring morning talk, networking opportunity, and delicious juice breakfast provided by Juice Served Here. Hear stories of challenges and creative solutions from a diverse set of speakers to take your project to the next level.

RSVP for our next JuiceUp and share it with a friend HERE.

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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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