How to Make a Web Series in 10 Weeks: Make It! Program

Posted on: by Michael Tringe

What does it really take to make a web series?  Certainly there isn’t just one way to do it…

…as there are so many different kinds of web series from sketch comedy to cooking shows – that each one has its own special flavor. But we’ve noticed some similarities around the process from development to distribution of a project idea:  collaboration. It’s what filmmaking is all about, and what we loved about our film school experience, so we have turned this collaborative initiative into our CreatorUp “Make It!” Program.

The old model of making projects was just make it and see what happens, pray people see it, find it, and maybe watch it.  But in a Kickstarter Facebook YouTube world, the new model that our distribution partner FilmBreak is pioneering is: build your audience as you go, get them invested in your process and project, and engage with them to help you market and share your idea once it’s finished.  It’s an exciting time to be making new projects.  And we know that producing is all about building momentum around your idea, finding collaborators to help you, and then celebrating finishing your projects with your team when you are finally able to share your story and show with the world.

Pie Hole Make It!

The “Make It!” Program is a ten week program where students learn the basics about developing, funding, producing, marketing, distributing, and monetizing their show. Creators learn by doing. Each student makes an actual web series based on their own idea, with guided help from teachers and each other: following a project map of video tutorials by our top digital talent teachers, completing “To Do” items for each part to keep them on track, and getting direct feedback in google hangouts from our teachers and each other on their scripts, rough cuts, marketing plans, and everything else as specific questions come up. And the “Make It!” series of hangouts will also be live-streamed for everyone to watch.  At our last pop up lab in LA at The Hub LA, our students found inspiration, guidance, expertise, and direction from teachers and each other – and we can’t wait to see what projects they make next. We’re happy to share with you here our “project map” for the “Make It! Program.

We welcome our first students Drea Hoffman, Megan Jennings, Marco Elorreaga, Lauren DeLong, Tiffany Anne Price, Farren Kusu, Matt Aaron Krinsky, Bella West, Tanny Jiraprapasyke, and Teresa Raschilla.  Please enjoy following along with our next series of posts, and we hope you will share your thoughts and feedback on our students’ ideas as we go along. And of course if you like what you see, just let us know if you’d like to join in the next section by emailing us directly to apply at (mike@creatorup.com) with the subject line “Make It!”

WHAT: Make your web series or digital project.
WHERE: On your computer with CreatorUp, top teachers, and fellow creators.
WHY: You have a great idea. Now let’s make it good and get it seen!
GOALS: Pitch, Pilot, & Screening

Details:
● 6 Video Tutorial Courses On Demand by Top Teachers (10 Hours)
○ DEVELOP: Mark Gantt (The Bannen Way – Sony Crackle – 80 min)
○ KICKSTART: Justin Massion (Space Command – 70 min)
○ PRODUCE: Steven & Victor (Generic Girl – IAWTV Nominated Series – 115 min)
○ DISTRIBUTE: Mike Tringe (Vuguru, Blip, YouTube Certified – 115 min)
○ MARKET: Brian Rodda (Squaresville – 105 min)
○ YOUTUBE: Mitchel Dumlao (Strife.tv – 100 min)
● Direct Lab Training Sessions – Live via Weekend Google Hangout (6 Hours)
● Road Map of “To Do” Items and Project Milestones
● Supplemental Materials (Budget, Marketing Calendar, Etc.)
● Collaboration with Students and CreatorUp Support

Project Map
DEVELOPMENT
Week #1 Pick & Write Your Idea! (110min)
● DEVELOP Chapter 1 – Defining Your Idea (25min)
● DISTRIBUTE Chapter 1 – Distribution Planning (30min)
● PRODUCE Chapter 1 – Wrangle Costs (30min)
● YOUTUBE Chapter 1 – YouTube Basics (25min)

Week #1 Milestones: 6-10 rough written episodes (1-3 pages each)
Basic budget
Equipment decisions
Find project partner from your group

Weekend #1 Development Hangout (60min)
● DEVELOP Live Online Training – Google Hangout (60min)

Week #2 Find Your Team! (85min)
● DEVELOP Chapter 2 – Pitch Package (25min)
● MARKET Chapter 4 – Collaborations (25min)
● PRODUCE Chapter 3 – Finding a Team (30min)
● FILMBREAK Chapter 1 – Set Up (10min)

Week #2 Milestones: Revised episode scripts
Schedule locked
Additional crew outreach
Casting List

Week #3 Set Up Your Project! (85min)
● DEVELOP Chapter 3 – Executing (25min)
● MARKET Chapter 1 – Social Media (25min)
● DISTRIBUTE Chapter 2 – Pre-Building Audience (25min)
● FILMBREAK Chapter 2 – Building Audience (10min)

Week #3 Milestones: Script final polish
Social media set up
Lookbook team review
Cast and crew locked
Complete FilmBreak project profile

Weekend #3 Funding Hangout (60min)
● KICKSTARTER Live Online Training – Google Hangout

PRE-MARKETING
Week #4 Design a Campaign! (60min)
● KICKSTARTER Chapter 1 – Getting Started (25min)
● KICKSTARTER Chapter 2 – Campaign Design (25min)
● FILMBREAK Chapter 3 – Announcing (10min)

Week #4 Milestones: Design Kickstarter campaign
Build and engage social media

Week #5 Fund Your Project! (50min)
● KICKSTARTER Chapter 3 – Campaign Launch (25min)
● MARKET Chapter 2 – Team Marketing (25min)

Week #5 Milestones: Meet your Kickstarter goal (min $100)

Weekend #5 Producing Hangout (60min)
● PRODUCING Live Online Training – Google Hangout

PRODUCTION
Week #6 Plan Production! (60min)
● PRODUCE Chapter 2 – Shooting Strategy (30min)
● PRODUCE Chapter 4 – Planning the Shoot (30min)

Week #6 Milestones: Shooting schedule
Daily budget
Shotlist

Week #7 – Shoot Your Project!
Week #7 Milestones: Raw footage shot
Rough cut episode #1
Pre-announce launch to email/social

Weekend #7 Distribution Hangout (60min)
● DISTRIBUTION Live Online Training – Google Hangout

DISTRIBUTION
Week #8 Plan Distribution! (55min)
● DISTRIBUTE Chapter 3 – Platforms (30min)
● MARKET Chapter 3 – Networks (25min)

Week #8 Milestones: Final cut episode #1
Register on distribution platforms

Week #9 Launch Your Show! (55min)
● DISTRIBUTE Chapter 3 – Launch (30min)
● YOUTUBE Chapter 2 – Next Level (25min)

Week #9 Milestones: Pilot screening premiere
Distribute episode #1
Announce launch via email/social

Weekend #9 Marketing Hangout (60min)
● MARKETING Live Online Training – Google Hangout

Week #10 Grow Your Show! (50min)
● YOUTUBE Chapter 3 – Growth (25min)
● YOUTUBE Chapter 4 – Channel Business (25min)

Week #10 Milestones: Cross-promote on YouTube
Collaborate with other channels

Weekend #10 YouTube Biz Hangout (60min)
● YOUTUBE Live Online Training – Google Hangout

Week #1
FIND & WRITE YOUR IDEA!
DEVELOP – chapter one
HOW TO DEVELOP YOUR WEB SERIES (25 Min) – MARK GANTT (BANNEN WAY)

CHAPTER 1: DEFINING YOUR IDEA
Intro: Core Concepts: Get started.
To Do: Choose the story you want to tell and write down the logline.
1.1 Target Audience: Who is my target audience and how do I find them?
To Do: Research other web series and what’s working for your kind of audience.
1.2 Format: What is the best format and length for my show?
To Do: Choose the best format / length for your series to tell your story.
1.3 Foundations: What are the foundations for a dynamic project?
To Do: Write a synopsis, character breakdowns, themes, genre, and basic episodes.

DISTRIBUTE – chapter one
HOW TO DISTRIBUTE YOUR WEB SERIES (30 Min) MIKE TRINGE (VUGURU/BLIP)

CHAPTER 1: DISTRIBUTION PLAN
1.1 Goals: What are my goals for this show?
To Do: Make a list of what is important to you and your audience.
1.2 Myths: What are the myths and basics of web distribution?
To Do: Choose a web series with a similar audience and model out their distribution plan.
1.3 Successful Examples: What are examples of successfully distributed web series?
To Do: Find three web series that you love, and write down what worked for them.
1.4 Episode Number/Length: How many episodes do I need; how long should they be?
To Do: Choose your target episode count to complete and define your bonus content.
1.5 Plan: How do I design my production and distribution plan?
To Do: Calendar your production and distribution schedule.

PRODUCE – chapter one
HOW TO PLAN YOUR PRODUCTION (30 Min) STEVEN & VICTOR (GENERIC GIRL)

CHAPTER 1: WRANGLE YOUR COSTS
Intro: Production Value: What production elements of web series do you appreciate?
To Do: Watch web series episodes, what works or doesn’t: locations, crew, equipment?
1.1 Resources: How to make a good show on a shoestring budget?
To Do: Make your list of assets that you have, write down the number you can spend.
1.2 Script: How to break down your screenplay to shoot?
To Do: Go through your script and identify your props, people, and special effects.
1.3 Breakdowns: How to keep track of needs each day of production?
To Do: Make location breakdown sheets (what’s shooting, when) and shopping lists.
1.4 Shopping Smart: How to get the best deals beyond list prices?
To Do: Look up deals, call vendors, and keep track of the price comparisons.
1.5 Living Budget: How to create a budget with real numbers?
To Do: Fill out your budget template, put in real numbers, cut or expand on the script.

YOUTUBE – chapter one
HOW TO BUILD YOUR YOUTUBE CHANNEL (25 Min) MITCHEL DUMLAO (STRIFE.TV)

CHAPTER 1: CHANNEL BASICS
1.1 Community: Who is your community?
To Do: Find your hook. Figure out your audience. Research other channels.
1.2 Design: How to build the appearance of your channel?
To Do: Design your YouTube Channel Page.
1.3 Engagement: How do you get viewers to come back for more?
To Do: Figure out your schedule and utilize Youtube features getting viewers to return.

PROJECT MILESTONES – WEEK #1
– 6-10 Written episodes (1-3 Pages each)
– Basic budget
– Equipment decisions
– Find project partner from your group
Week #2

FIND YOUR TEAM!
DEVELOP – chapter two
HOW TO DEVELOP YOUR WEB SERIES (25 Min) – MARK GANTT (BANNEN WAY)

CHAPTER 2: DEVELOPING YOUR PITCH PACKAGE
2.1 Package: How to develop a pitch package for getting cast, crew, funding, and fans?
To Do: Pull images and videos from the web that visually represent your web series.
2.2 Team: How to build your project team?
To Do: Make a list of contacts who are current fans and people you’d like to work with.
2.3 Foundations: How to estimate a budget for a teaser?
To Do: Research budget templates and fill in the numbers with what you need vs. have.

MARKET – chapter four
HOW TO MARKET YOUR WEB SERIES (25 Min) BRIAN RODDA (SQUARESVILLE)

CHAPTER 4: BIGGER COLLABORATIONS
4-1: Casting: Why is it important to cast someone with a built in fan-base?
To Do: Identify and email key online influencers you want to collaborate with.
4-2: Web-lebrities: How do I approach web celebs to be a part of my project?
To Do: Engage with the community of your target online influencers.
4-3: Distribution: How should I approach distribution?
To Do: Pick shows with a similar audience: subscribe, comment, offer to help promote.
4-4: Networks: What is a Youtube Network?
To Do: Evaluate target networks to see if they might make a good partner for your show.

PRODUCE – chapter three
HOW TO PLAN YOUR PRODUCTION (30 Min) STEVEN & VICTOR (GENERIC GIRL)

CHAPTER 3: ASSEMBLING YOUR PRODUCTION TEAM
3.1 Crew: How to build the key crew members on your team?
To Do: Call your network, see who can help when, posting online when necessary.
3.2 Design: How to effectively design your web series?
To Do: Share screen captures of shows you like with your team to find your show’s look.
3.3 Locations: How to find your locations?
To Do: Make a list of potential locations, visit them with key crew, ask about scheduling.
3.4 Communications: How to communicate with your team for strong collaboration.
To Do: Make a crew contact list, share it, set up a pre-production meeting and cloud files.
3.5 Casting: How to cast your actors the best way possible?
To Do: Set your dates, create character breakdowns & sides, set up casting sessions.

FILMBREAK – chapter one
HOW TO BUILD AUDIENCE ONLINE (10 Min) TAYLOR MCPARTLAND (FILMBREAK)

CHAPTER 1: SET UP
1.1 Pre-building: Why is pre-building my audience important for distribution?
To Do: Register for FilmBreak.
1.2 Hyping: How can I effectively utilize FilmBreak to pre-build audience?
To Do: Explore the FilmBreak platform and “hype up” some projects you like.
1.3 Marketing: How to start marketing your project?
To Do: Make a list of online communities and websites that may like your project.

PROJECT MILESTONES – WEEK #2
– Revised episode scripts
– Schedule locked
– Additional crew outreach
– Casting list

Week #3
SET UP YOUR PROJECT!
DEVELOP – chapter three
HOW TO DEVELOP YOUR WEB SERIES (25 Min) – MARK GANTT (BANNEN WAY)

CHAPTER 3: EXECUTING YOUR PITCH PLAN
3.1 Crowdsourcing: How to do a crowd-sourcing campaign?
To Do: Identify like successful and failed campaigns, and what elements are working.
3.2 Casting: How to cast actors?
To Do: Make a list of 25 actors and send out the emails asking about their interest.
3.3 Production: What kind of video should you create for your pitch?
To Do: Decide what you will shoot: a teaser, a sizzle, or the full season?
3.4 Pitching: Who and what will you pitch to make your project?
To Do: List the contacts you will pitch with your complete package.

MARKET – chapter one
HOW TO MARKET YOUR WEB SERIES (25 Min) BRIAN RODDA (SQUARESVILLE)

CHAPTER 1: SOCIAL MEDIA
1.1 Social: What social media sites are important for me?
To Do: Set up your social media accounts for your top three platforms.
1.2 Bookmarking sites: Should I use Reddit, Stumble Upon, or Buzzfeed?
To Do: Set up a single account on a social bookmarking website, engage 2-3x/week.
1.3 Website: How do I create a cheap website that is social media optimized?
To Do: Secure your domain name, sign up for Tumblr, and pick your template.
1.4 Posting: How often should I engage with the fans and post to social media?
To Do: Make your Facebook fan page and Twitter account and start posting at 1x/day.

DISTRIBUTE – chapter two
HOW TO DISTRIBUTE YOUR WEB SERIES (30 Min) MIKE TRINGE (VUGURU/BLIP/)

CHAPTER 2: PRE-BUILDING AUDIENCE
2.1 Pre-building: Why is pre-building my audience important?
To Do: Choose a crowd-funding campaign purpose and goal.
2.2 Companies: Should a brand or company fund or distribute it?
To Do: Target a company or brand you’d like to watch your project when it’s done.
2.3 Kickstarter: Should I do the Kickstarter thing?
To Do: Set up your campaign and shoot your teaser.
2.4 Free: What are some non-money ways to pre-build audience?
To Do: Pick 5-10 places where your audience lives online, start your email list for launch.
2.5. Marketing Prep: How else do I prepare to market and distribute it later?
To Do: Complete your social media and website lock-down.

FILMBREAK – chapter two
HOW TO BUILD AUDIENCE ONLINE (10 Min) TAYLOR MCPARTLAND (FILMBREAK)

CHAPTER 2: BUILDING
2.1 Pre-production Projects: How can FilmBreak help with projects in pre-production?
To Do: Find projects you like in pre-production on FilmBreak and note what you like.
2.2 Creative Assets: How to make your project visible on the web?
To Do: Upload your project meta-data and creative assets like images and video.
2.3 Outreach Strategy: How to boost your fanbase?
To Do: Plan a gathering get your team to meet fans, start a blog, post pictures.

PROJECT MILESTONES – WEEK #3
– Script final polish
– Social media set up
– Lookbook team review
– Cast and crew locked
– Complete FilmBreak project profile
Week #4
DESIGN A CAMPAIGN!
KICKSTART – chapter one
HOW TO SUCCEED ON KICKSTARTER (25 Min) JUSTIN MASSION (SPACE COMMAND)

CHAPTER 1: GETTING STARTED
1.1 Essentials: What is design, credibility, and outreach?
To Do: Outline your campaign design, credibility factors, and outreach strategy.
1.2 Success: What makes campaigns successful?
To Do: Find a successful project and make a list of the things that worked or didn’t.
1.3 Campaign Length: How long should my campaign be?
To Do: Set a realistic timeframe for your campaign based on your own schedule.
1.4 Video: What makes a good Kickstarter video?
To Do: Map out and make your video.
1.5 Goal: How much should my goal be?
To Do: Budget your project out and set a realistic goal.

KICKSTART – chapter two
HOW TO SUCCEED ON KICKSTARTER (25 Min) JUSTIN MASSION (SPACE COMMAND)

CHAPTER 2: DESIGNING YOUR CAMPAIGN
2.1 Story: How to tell your project’s story visually?
To Do: Choose images that tell the story of your project.
2.2 Design: How to use videos, story, and rewards?
To Do: Design your campaign and assemble the assets you need.
2.3 Rewards: what should my rewards be?
To Do: Choose your rewards.
2.4 Credibility: How to establish project credibility?
To Do: Write mini-bios of people involved, approach others who could lend credibility.
2.5 Web Series: What’s unique to a web series campaign?
To Do: Make a website or Tumblr for your web series to link your audience to.

MATERIALS:
1 Action Plan
2 Additional Workshop Video
3 Sample Indie-Go-Go Campaign

FILMBREAK – chapter three
HOW TO BUILD AUDIENCE ONLINE (10 Min) TAYLOR MCPARTLAND (FILMBREAK)

CHAPTER 3: ANNOUNCING
3.1 Engage: How can you engage your following to help your project?
To Do: Email your fans directly and ask them to subscribe, follow, like, share, or pledge.
2.2 Growth: How can you continue to help you reach your target audience to grow?
To Do: Do a weekly newsletter updating fans and key blogs on your project progress.
2.3 Outreach Strategy: How else can the FilmBreak team help me with my project?
To Do: Ask the FilmBreak team to help you cross-promote or do a press release.

PROJECT MILESTONES – WEEK #4
– Design kickstarter campaign
– Build and engage social media

Week #5

FUND YOUR PROJECT!
KICKSTART – chapter three
HOW TO SUCCEED ON KICKSTARTER (25 Min) JUSTIN MASSION (SPACE COMMAND)

CHAPTER 3: LAUNCHING YOUR CAMPAIGN
3.1 Outreach: How to effectively reach your audience?
To Do: Plan your pre-campaign and choose a launch date.
3.2 Launch: How should I run my campaign?
To Do: Launch your campaign, plan your blog and messaging, and thank your backers.
3.3 Collateral: What materials can help with outreach?
To Do: Utilize social media to grow your campaign reach.
3.4 Awareness: How can you encourage pledging?
To Do: Make a list of who are the top targets to help you broadcast your pitch.
3.5 Messaging: What’s the best way to message people?
To Do: Plan your update roll out with the message and schedule.

MARKET – chapter two
HOW TO MARKET YOUR WEB SERIES (25 Min) BRIAN RODDA (SQUARESVILLE)

CHAPTER 2: TEAM MARKETING
2.1 Team Marketing: How can my cast and crew help with marketing?
To Do: Make a list of actors with strong social to approach, ask your team to promote.
2.2 Timing: When should I set up social media to get my team involved?
To Do: Ask your team to follow your social media and encourage them to invite friends.
2.3 Email: What can I utilize email marketing?
To Do: Sign up for an email service and input your first 100 emails.
2.4 Clout: How important are actor’s social media followings for casting?
To Do: Make a target list of actors with strong social media followings, tweet with top ten.

MATERIALS:
1 Marketing Calendar Template
2 Recorded Workshop
3 Marketing Checklist

PROJECT MILESTONES – WEEK #5
– Meet your Kickstarter goal (min $100)

Week #6
PLAN PRODUCTION!

PRODUCE – chapter two
HOW TO PLAN YOUR PRODUCTION (30 Min) STEVEN & VICTOR (GENERIC GIRL)

CHAPTER 2: SHOOTING STRATEGY
2.1 Shooting Strategy: How to pick the best shooting strategy for your web series?
To Do: Look at shooting styles of web series you like; find what works for your budget.
2.2 Shoot Planning: How to adapt your shooting style to fit your schedule and budget?
To Do: Make a list of needed gear and sort by location and scene to make a schedule.
2.3 Time Management: How to give yourself time to succeed on set?
To Do: Determine how much time you have; estimate if it’s enough to shoot the script.
2.4 Living Schedule: How to build a schedule that makes sense?
To Do: Build your day to day rough schedule based off of locations.
2.5. Daily Budget: How to build your daily budget?
To Do: Fill in details of line items on your budget, cross-reference with your schedule.

PRODUCE – chapter four
HOW TO PLAN YOUR PRODUCTION (30 Min) STEVEN & VICTOR (GENERIC GIRL)

CHAPTER 4: PLANNING THE SHOOT
4.1 Shot list: How to create a realistic shot list?
To Do: Work with your cinematographer to design shots, sharing plans with your team.
4.2 Schedule: How to finalize a shooting schedule?
To Do: Set up a meeting with key crew members, make decisions about schedule.
4.3 Safety: How to make sure you are safe on set?
To Do: Make a list of safety guidelines and share with cast and crew at the shoot.
4.4 Legal: How do you keep it legal to protect yourself?
To Do: Review a document checklist: releases, agreements, and reimbursements.
5.5 Adjusting: How to adjust for unforeseeable circumstances?
To Do: Review your schedule with key crew, prioritize your shot list and your set ups.

MATERIALS:
1 Audition Form
2 Budget Top Sheet
3 Callsheet
4 Credit Order Guidelines
5 Shot List Template

PROJECT MILESTONES – WEEK #6
– Shooting schedule
– Daily budget
– Shotlist

Week #7
SHOOT YOUR PROJECT!

PROJECT MILESTONES – WEEK #7
– Raw footage shot
– Rough cut episode #1
– Pre-announce launch to email/social

Week #8
PLAN DISTRIBUTION!
DISTRIBUTE – chapter three
HOW TO DISTRIBUTE YOUR WEB SERIES (30 Min) MIKE TRINGE (VUGURU/BLIP/)

CHAPTER 3: DISTRIBUTION PLATFORMS
3.1 Audience: Who is my audience, and where are they?
To Do: Write down your target audience, and make a list of websites where they are.
3.2 Platforms: Which distribution platforms should I use?
To Do: Pick the distributions platforms you’re going to use.
3.3 Timing: Why is timing important to build audience?
To Do: Create a platform specific distribution schedule.
3.4 Social: Why social media is another form of distribution?
To Do: Create a “Like” campaign for Facebook Fan Page, follow 1K people on Twitter.
3.5 Blogs: How to cross-promote with blogs and other sources?
To Do: Make a list of target publishers and bloggers to add to website list and email them.

MARKET – chapter three
HOW TO MARKET YOUR WEB SERIES (25 Min) BRIAN RODDA (SQUARESVILLE)

CHAPTER 3: NICHE TO NETWORK
3.1 Press releases: What is the main objective of a press release?
To Do: Make a target list of blogs publications; send press releases with embed code.
3.2 Press contacts: Where and to whom do I send my press releases to?
To Do: Send your press release to targeted local publications and online niche blogs.
3.3 Outreach: How should I market to my peers vs. marketing my fans?
To Do: Reach out to peers, post in forums, and list materials/links to share with fans.
3.4 Growth: How do I expand beyond my niche audience?
To Do: Define your goals/strategy to take your project to the next level.

PROJECT MILESTONES – WEEK #8
– Final cut episode #1
– Register on distribution platforms

Week #9
DISTRIBUTE & MARKET!
DISTRIBUTE – chapter three
HOW TO DISTRIBUTE YOUR WEB SERIES (30 Min) MIKE TRINGE (VUGURU/BLIP/)

CHAPTER 4: LAUNCHING YOUR SHOW
4.1 Premiere: Why is choosing a premiere date and a live event important?
To Do: Choose your release date, organize a screening venue, start sending out invites.
4.2 Website: Why is a show website (even a tumblr) invaluable?
To Do: Make a website or a Tumblr for your show if you haven’t already.
4.3 Viewers: How do I get people to watch it?
To Do: Design your distribution and social media schedule and follow it routinely.
4.4 Growth: How do I get more more people to watch so that it grows?
To Do: List three things you have time to do to grow and start.
4.5 Monetization: Will I actually make any money off of this thing?
To Do: Make a list of the ways you intend to make money – and do them.

YOUTUBE – chapter two
HOW TO BUILD YOUR YOUTUBE CHANNEL (25 Min) MITCHEL DUMLAO (STRIFE.TV)

CHAPTER 2: NEXT LEVEL
2.1 Influencer: How do you become a tastemaker or influencer on YouTube?
To Do: Curate a Playlist of videos that you like and share it on your channel.
2.2 Partners: How to collaborate and engage with a partner?
To Do: Identify a new partner and collaborate with them.
2.3 Collaborations: How to collaborate with partners?
To Do: Co-produce a video with a partner.

PROJECT MILESTONES – WEEK #9
– Pilot screening premiere
– Distribute episode #1
– Announce launch via email/social

Week #10
GROW YOUR SHOW!
YOUTUBE – chapter three
HOW TO BUILD YOUR YOUTUBE CHANNEL (25 Min) MITCHEL DUMLAO (STRIFE.TV)

CHAPTER 3: GROWTH
3.1 Interaction: How can I interact with my audience so I can get more “Likes”?
To Do: Interact with your audience in the comments to build more likes.
3.2 Reach: Ways to expand your viewership?
To Do: Identify what’s working well for another strong channel and apply strategies.
3.3 Promotion: How do you promote your brand outside YouTube?
To Do: Create a posting strategy for other platforms, reach out to a potential sponsor.
3.4 Sponsors: What are ways I can get sponsors involved in my Channel?
To Do: Complete a sponsorship deal and do product placement on a video.
YOUTUBE – chapter four
HOW TO BUILD YOUR YOUTUBE CHANNEL (25 Min) MITCHEL DUMLAO (STRIFE.TV)

CHAPTER 4: CHANNEL BUSINESS
4.1 Deals: How you can get sponsors to pay you?
To Do: Make a video for a sponsor.
4.2 Revenue: How you can make money off of viewers and your audience?
To Do: Choose a monetization strategy like merchandising and try it out.
4.3 New Strategies: Other ways to make money off of a successful channel?
To Do: Choose an alternative way to make money like display advertising and try it out.

PROJECT MILESTONES – WEEK #10
– Cross-promote on YouTube
– Collaborate with other channels

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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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