How to Get Sponsors without Selling Out

Posted on: by Michael Tringe

Whether you are a filmmaker, YouTuber, or all around awesome person – you might be looking for sponsors to help you fund what you do. But how can you find the right sponsors that align with the mission and values of what you’re doing – in other words, how can you get your projects paid for without selling out to your fans?

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Trying to figure out how to get sponsors without selling out isn’t an easy task, but it can be done! We’re working with our amazing teacher Mitchel Dumlao of to develop a new course on the topic – and these are some of the top tips he shared with us:

1. Know your voice: this is a very subjective question but you really have to figure out what your voice or “style” is so you can always have a clear distinction of what kind of stlyistic choices a brand asks you to make that don’t agree with you. Know what kind of content you want to shoot, the style you want to shoot it in, and as you figure out your distinct voice, try your best to never stray away in order to keep your integrity.

2. Talk to your client before closing the deal: be upfront with your client and make sure you know what kind of video they want from the project. Ask about the deadlines, restrictions, rounds of notes, and all related project details so that you have a clear understanding of what is expected before you agree to the deal. This is also where you figure out if this is the right project for you, and where you can be upfront with your client about how you’d like to shoot the video without having to bite your tongue when contracts are signed.

3. Know your worth: figure out the minimum amount you would like to be paid in order to move forward with a project. Be firm with your price and if you really like the project, then figure out what you can tolerate to make it happen. You’re an artist and you deserve to get paid for your creativity so don’t be shy when stating how much your work is worth. Companies and people will respect that and you have a negotiating point that you can start at.

So the next time you’re wondering how to get sponsors who love you for you who are, and aren’t just trying to tap into your fans with their products – take these tips into account. To learn directly from from Mitchel, tune into our upcoming e-lab where Mitchel will answer all your questions one-on-one! Awesome.

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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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