Exporting Your Final Content By Nathaniel Bear

Posted on: by Nbear

Ok. Congratulations, you’ve now finished editing your video. You have some great transition and catchy sound effects. You are incredibly proud of this project, but now you are stuck. How do you distribute your creation? Youtube and Vimeo are great places to upload (and possibly monetize) your videos. In order to upload your videos to these sorts of video streaming sites, the specifications of your video export are incredibly important. You want to be sure that anyone who watches your video is watching the best quality of your video. If you do not export your video with specific specs, your video may load painfully slow or the aspect ratio may be slightly off. The most important specs for exporting your final content are: frame size, frame rate, codec, container, and bitrate.

Frame size determines how tall and how wide your video displays. You will most likely want to export in whatever nativ settings you should the video in. For instance, if you shot the film in 1080P, you will want to export the video in 1080P. For this example, the frame size should be 1920×1080. The most common frame rates for web videos are 30 or 60 frames per second (FPS). Other frame rates are used for different projects, for instance, films typically shoot in 24 FPS. Many web videos utilize a codec. There are many codecs and different codecs are better for different projects. Codecs are a way to export your video while keeping the final file size relatively small. The container you choose will also affect your video file’s size. Different containers also affect the quality of the video file. Some good containers for web videos include .MP4 and .MOV. The bitrate is the last spec you need to worry about while exporting your video file. Bitrate applies to the type of motion in the video. for more action-heavy pieces you will want to use a higher bitrate as it will play the motion of the video back smoothly. If your video is nothing more than a talking head, you will be able to get away with using a much smaller bitrate.

Editing is one of the most important steps of filmmaking and it is unfortunately one of the most challenging, as each decision you make affects how the video will play back to your audience. Editing is the “magic”aspect of “movie magic.” A good editor has a lot of very important and technical work, but if you can manage to practise and master various styles of editing, you will appear to be a new-age wizard. So get out there, start practicing and you’ll get your acceptance letter to Hogwarts immediately. Maybe. No promises.


For further reading, check out:

How to Make Animated Gifs and Graphics to Completion

How to Create a Video Marketing Strategy for Business

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Written by Nbear

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