Tips For Designing A Brand Identity

Posted on: by Michael Tringe

You may know what you stand for and what your group’s “vibe” may be but do your customers get that same impression?

There are two groups to consider when you start to brand: your project or business, and then everyone else who sees it.

It is hard to get a sense of something without any impressions to fall back on, and that is why branding is so necessary. It boosts your legitimacy by letting others see who you are and what you stand for. Every day I scan through the news, Facebook and Twitter and I see unconvincing ads that don’t attract me to those companies. Especially if you are just starting out, you want to avoid that trap and get your credibility up.

Michael Manos, founder of verynice Design, has some tips to help you:

Tip 1: Start as soon as possible.
Tip 2: Be unique by doing the opposite of your competitors.

To learn more, visit the COMPLETE COURSE by Matthew Manos.

How to Design a Brand

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Written by Michael Tringe

Mike Tringe earned his MFA in Film Production from USC and has worked at Creative Artists Agency Film Sales (Paranormal Activity, Black Swan), Vuguru, Michael Eisner's multi-platform studio, (The Booth at the End (Hulu), Don't Ask, Don't Tell (Snag), Little Women Big Cars (AOL), and Blip Networks (300 million monthly views, Smosh, Annoying Orange, Nostalgia Critic).

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