Archive for the ‘official-courses’ Category

1-1: What Inspires Your Story (SF)

Key Points

Inspiration Sources

  • Personal examples of existing shows: X-Files, Looper, The Booth at the End, BlackBoxTV, The Twilight Zone, Pioneer One, Quantum Leap
  • Books and magazine articles: Anthony Zuiker’s Cybergeddon
  • Your life: Your job, your friends, your family
  • Your motivation: Making people think? Just for fun?

TO DO

  • List at least 3 sci-fi films, TV shows, or web series that inspire you.
  • List at least 3 non-sci-fi films, TV shows, or web series that inspire you.
  • List at least 3 non-films/TV shows/web series that inspire you. (Novels, comics, art, music, people, news articles, etc. Of any genre.)

3-5: How to Message People (CKC)

To do!  Identify your campaign milestones and highlight them in your messaging.

Key Points:

– Use your call to action in your messaging: ” say what your project is in one sentence, and pledge and spread the word”

– Give a heartfelt meaning with your call to action and visualize it as much as possible

– Reaching out to the media

– Choose the people with the largest following and reach out to them

– Say something when you have something meaningful to say: (Milestones, Once a week – or how often do you want to be reached? Know how often your audience wants to be reached, Make sure there is value in the content you’re sharing)

– Make sure your Kickstarter link is actually in your page

– Consider linking your website domain name to your Kickstarter page

3-4: How to Encourage Pledging (CKC)

To do: Make a list of who are the top targets to help you broadcast your pitch.

Key Points:

– Know your pitch: what will you say to the media?

– Create an EPK (electronic press kit) with a cover image and key words/statement

– Write a press release that says what the project is, why it’s special, and include the contact information for who to talk to

– Make sure people writing about you will want to write about you

– How will you reach out? (calls/emails, dinners, reaching out with blogs/media, traction from those links bringing in the most funding)

– Make a list and message everyone (get everyone to spread the word)

– Outreach via social media

– Reach out to thought leaders who have their own following

– Traditional PR like TV/Radio/News

– Online publications do better with a click through

– Incentivizing people to help

– Throwing / sponsoring events / PR stunts

– Create a website press center

– Email and text messaging campaign strategy

3-3: Outreach Materials (CKC)

To do!  Utilize social media to grow your campaign reach.

Key Points:

– Facebook page should link to your campaign

– What images will you use:  find a graphic designer to do visual storytelling of your campaign

– Utilize Twitter effectively to expand your reach

– Bring in expertise around areas that you need help with

– Consider a post-card, flyer, with your project story, or even a folding business card to hand out in person

– Be short on the messaging – main image should tell a lot

– Be clear on what the project is, where they can find it, and some visualization of the rewards to lend credibility

– How does your website back up your kickstarter campaign

– What are the visual items you have the back up your campaign?

3-2: How to run the Campaign (CKC)

To do!  Plan your Kickstarter blog and message & thank your backers.

Key Points:

– Tools: backer updates:  once every other day, once a day – plan them out

– Share news to get people excited when they’re following your story

– Messages and comments: interact with the people contributing and people interested in your project

– Be communicative, correlation between popularity and interactivity

– Send thank you messages to everyone who pledges like: “Dear ___ thank you so much, and include all social media links

– Capture pledgers contact information and keep them involved

– Give them other ideas on how else to be involved

– Answer questions with opportunities etc.

2-5: Web Series Campaign (CKC)

To do!  Make a website for your web series to link your audience to.

Key Points:

– Use past episodes / sizzle into your campaign

– Show off your creativity to your audience

– Demonstrate the world

– Consider immersing the audience in that world with the characters

– Have fun with your style to make it share-able

– Know the audience of your genre and what appeals to them

– Show off what the website might look like

– It’s not just about the show itself, it’s about the website and the links inside the experience

2-4: Credibility (CKC)

To do!  Write the mini-bios of the people involved and approach others who could lend your project credibility.

Key Points:

– Who is involved in your project and what are your credits

– Be clear why you are the right person for this project

– If you don’t have anyone that makes sense, who can you approach?

– Make sure that you have value behind your rewards

– Don’t come off as a scam: make sure graphic looks good, and make sure the project is developed to a do-able point

– Make it clear that you have the ability to pull it off with your resources

2-3: Choosing Rewards (CKC)

To do!  Choose your rewards.

Key Points:

– Make sure your goal has enough money for the rewards

– Be sure that your rewards provide value to your pledgers

– Choose rewards that are creative, unique, and fit your budget: some rewards can be material or experiential, consider credits in the project or even on your website

– Rewards are about letting people become a part of your project

2-2: Videos, Story, and Rewards (CKC)

To do!  Design your campaign and assemble the assets you need.

Key Points:

– Three sections:  the video, the story, and the rewards

– The page design is broken down into modules: about the project, who’s involved, screenshots of product or stills of the video

– What is the strongest message you can share with your “customer” — it’s not about what you want to say, but how you want them to interpret it

– Basic call to action is pledge, and spread the word

– For each person that you reach out to, they can reach out to their network

– The Video – what information do you absolutely have to have?

2-1: Visually Telling Your Project’s Story (CKC)

To do!  Choose images that tell the story of your project.

Key Points:

– Kickstarter tools include:  pictures, text, video clips, and sound clips.

– Donor engagement correlates with how well the story is told visually via page scrolling

– Simplicity of pictures tell the story that gives people a quick idea of your project

1-5: Goal Amount (CKC)

To do!  Budget your project out and set a realistic goal.

Key Points:

– Set it for the minimum amount it will take for you to complete your project

– Include the amount necessary to fulfill the rewards you offer

– Be aware that you can lose your money if you set your goal higher than is realistic

1-4: Kickstarter Video (CKC)

To do!  Map out and make your Kickstarter video.

Key Points:

– A minute and a half to ten minutes is a good general range

– You have room to put other videos on your page

– Basic formula:  Who are you? What it is?  (include a sizzle here?) A final 15 seconds with a call to action – “pledge below”

– Who should be in your video?  (If it’s you, just be yourself, be someone who people can connect to?

– Be clear about why they should care about you

– Use sizzle footage that let’s them see what to expect

1-3: Length (CKC)

To do!  Set a realistic timeframe for your campaign based on your own schedule and resources.

Key Points:

– Determine how much time you have to commit to your campaign

– Time ranges anywhere from two weeks to two months

– First half is about building awareness with groups that wouldn’t have known about it otherwise

– The Most money comes in during first and last three days

– 15 Days is a sprint

– 30-45 Days gives you time to test what’s working and what’s not

– 60 Days works but can be exhausting

1-2: Success (CKC)

To do!  Find a successful project and an unsuccessful project, and make a list of the things that worked or didn’t work.

Key Points:

– Research the successful projects and see what worked or didn’t work (What kind of buzz did they get?)

– Figure out what gets you interested by browsing on Kickstarter’s main site (What gets you to press the buy button? What’s special about that project?)

– Define what success means to you (Getting funded? Validation? Supporters from talent, investors, or other connections?)

1-1: Design, Credibility, and Outreach (CKC)

To do!  Outline your campaign plan design, credibility factors, and outreach strategy.

Key Points:

– Create a streamlined visual design look on your Kickstarter page (Do you understand the project? Are you enticed? Is there a call to action?)

– Highlight your credibility (Show who you are and what you’ve done in the past. Show that you’re giving something of value that you can complete

– Touch your audience in some way

– Reach out beyond your network for outreach (Bloggers and news, get your project in front of the right people)

 

Intro (CKC)

Key Points:
Higher Awareness of Crowdfunding
Higher Crowdfunding Volume
Kickstarter & Indiegogo Established
Celebrity Involvement
Make Unique Campaigns

How to Make Money with Branded Content

how to make money with branded content

Overview

Running time: 269 minutesNine Chapters, 40 Lessons

OVERVIEW: Do you love brands like Nike or Apple? Have you ever thought of creating content for successful brands like these? Well in this course you get to learn all the in’s and out’s of branded content.

 

Lifetime Access – No Limits

 

How to Make Money with Branded Content

How to Make a Video Game Design

How to Make a Video Game Design

Overview

Running time: 157 minutesThree Chapters, 15 Lessons

OVERVIEW: Learn how to take your love of video games and turn it into a profession. Video game design is complex, but our course breaks down the process in simple steps that will teach you the mechanics, dynamics and aesthetics (MDA) of video game design. You’ll learn how to develop a game with goals and how to create a prototype and core loop.

 

Lifetime Access – No Limits

 

 

How to Make a Video Game Design

How to Crowdfund $10k

how to crowdfund 10K

Overview

Running time: 33 minutesThree Chapters, 15 Episodes

OVERVIEW: Learn how to raise $10,000 by designing a one-of-a-kind crowdfunding campaign. Learn how to set goals and better prepare yourself for a campaign launch. Once your campaign launches, you’ll be an expert on methods of raising the most money, and how to design a professional page.

Lifetime Access – No Limits

 

How to Crowdfund $10k

How to Make a Short Film – Start to Finish

How to Make a Short Film Start to Finish

Overview

Running time: 280 minutesFive Chapters, 38 Lessons

OVERVIEW: This comprehensive beginner’s course is for anyone who has good ideas that they want to share with the world. Inside, find a complete introduction to the basic elements of screenwriting, production, and directing.

When you purchase the course, you’ll also get the following course downloads to study:

Director’s Notes Template (pdf)

Director’s Notes Template (Excel)

Cupid & Eros Sample Script

Highway 9 Budget TopSheet Template (pdf)

Highway 9 Budget TopSheet Template (Excel)

Highway 9 ScriptBreakdown (pdf)

Highway 9 ScriptBreakdown (Excel)

“How to write a scene” by John August

The Story Skeleton

Lifetime Access – No Limits

 

How to Make a Short Film – Start to Finish

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