Branding is important. Like, really important. Like, more important than anyone realizes important, but what is it exactly? Take a look at the FedEx logo. Notice the outline of an arrow between the E and the X? That is branding. That is FedEx telling their customers what they do. They get things from one place to another. Another great example of good branding is the Amazon logo. Notice how Amazon has an arrow in their logo pointing from the A to the Z. This is a very subtle cue where Amazon is stating that they have, “everything from A to Z.” Color and shape are also key facets of good branding. You want the colors to match the feel you are going for with your brand and you want the shape of your branding to be very simple while still being interesting.
Branding is important because it helps you develop your own style as well as look more professional to your customers. Many people wonder when the right time is to start thinking about branding. The answer to that questions is: immediately. As soon as you start thinking about your business, web series, etc. you should also be thinking about how you will brand your precious new project or business. This is all a very important and necessary part of Branding Yourself 101.
When you start thinking about branding, focus on important aspects. First compile a collection of your competitors and study how they’ve decided to brand themselves. Notice their designs and subtle design cues. Write down what you like and don’t like. Then, once you have finished compiling your list, do the opposite of what your competitors are doing. You want to stand out and be cool, and if Hollywood has taught us anything in the past couple of decades, it’s that being cool is all about being different and standing out.
Branding helps you clarify and simplify your vision for your project and it helps to make yourself look much more legitimate. If a client is deciding between a product with great branding design and one without, they will always go with the product with great branding. So, remember, branding is important. We see so much branding everyday and it continuously shapes our lives and the services we use. If you are at the point where you want to start a new business or project, you will want to invest a large amount of your time and energy into branding. It will pay off greatly in the long run.
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